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A totally flexible freelance service enhancing in-house and agency capabilities, or replacing them

Strategy
Markets, companies and organisations are in danger of drowning in data. Metrics, though, are just the outline of a strategy. The light, shade and colour lies in the very human, emotional characteristics of the audience. A strategy combining an acute analysis of data and psychology is relevant.
Media
Digital's no longer new and offline, traditional media hasn't died. The opportunities in finite audience targeting are huge, but so are the risks of wasting time, effort and budget. Knowing who you're talking to, how they feel about the medium, the frequency you can deliver verses the cost in relationship to other media has never been more relevant.
Creative
Get rid of the pseudo sophistication of tech, accept it's simply a form of production, and stop using the overused word - creative. Let's communicate and make the product, service or brand cut through the clutter regardless of medium. Let's convey the rational and play on the emotions and leave an imprint on the mind and be relevant.